Nordea Funds information platform is ranked best-in-class

The Fund Information Review 2024, carried out by Kidbrooke, a tech company in financial services, analyses and ranks how Swedish fund companies present and describe their funds on their websites. In-depth assessment has been carried out in a number of specific areas such as holdings, risk and sustainability. Available information has also been assessed from a topicality perspective. Only information that a visitor can find directly on the respective fund company's website has been analysed.

“Nordea is best in class regarding its provision of information. They receive top marks in our analysis and show that they fully understand the importance of providing their customers with easily accessible and clear information to enable them to make good decisions. But if you look at the industry as a whole, there is an incredible amount left to do. The report shows that 70% have serious deficiencies in how easily accessible their information about the funds is, something that should be a hygiene factor”, says Kidbrooke CEO Fredrik Davéus.

The quality of the way information is shared varies greatly and only three out of ten fund companies receive an approved rating for their information provision to Swedish investors. According to the report, many fund companies only present the information in PDFs. This makes it difficult to find the information that customers are looking for. Nordea Funds presents its information directly on the page that makes it easier for the customer. And so, Nordea Funds receive the highest rates, ten out of ten possible, for the information and the way that it is published.

“We are, of course, extremely proud to receive the highest rating in this type of survey. We are constantly working on developing and improving the fund information page and while doing that you tend to see everything that needs to be done. It's nice to be reminded that we already have a lot in place”, says Josefin Degerholm, CEO of Nordea Funds.

An important channel

The Nordea fund information pages are important in the communication about our funds. So far this year, the pages on nordea.se has had over 500,000 views. And in total for all our fund information pages in the Nordics, we so far have over 1.4 million views this year.